INFOGRAPHIC: MEDIA FRAGMENTATION MANDATES ‘AGILE COMMERCE’

March 20, 2011 1 Comment

Based on a recent report by Forrester, companies are going to have to get a lot more agile if they hope to extract ongoing value from the wealth of information consumers have at their disposal.

The report notes that 58% of adults online research products before purchasing. And with smartphones and tablets proliferating, they increasingly use social media to get trusted input on buying decisions.

The takeaway is that companies are going to have to adapt – and keep adapting – if they want to remain competitive. They will need something like “evolution teams” that are mandated to inject real-time flexibility into marketing and social commerce plans. More than just a group of thinkers, they must be empowered front-liners with the authority to immediately tear down outdated models and create new ways of interacting with brands.


Filed under Commentary, Data, Tech

About Rik Willard
Rik Willard is the founder and President of RULE7MEDIA LLC. He is a pioneer in location-based media and helped define the Digital Engagement movement including the convergence of Out-of-Home, mobile and social media. Rik is a featured speaker for top educational institutions including talks for Harvard Business School and the Kaufmann Institute of the Stern School of Business at NYU. Among his many associations, he is a former President of the International Amateur Athletic Assn., a Corporate Roundtable member of the World Council of Mayors, a Fellow of the Foreign Policy Association and an Advisor to Pace University's Entrepreneurship Labs.

One Response to INFOGRAPHIC: MEDIA FRAGMENTATION MANDATES ‘AGILE COMMERCE’

  1. Pingback: The Next Wave of Social: Curated Integration | THE SOCIAL CMO Blog

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